Pure Paws Bright White Shampoo - SLS Free 16oz

Formulated to counter yellow stains and brighten whites.  Gentle cleansers lift stains without harsh stripping agents or bleach, while optical brighteners enhance whites by absorbing ultra violet light and re-emitting light in the blue spectrum. Contains Jojoba oil which moisturizes with oil most similar to skin's own - helping to repair and rejuvenate the skin.  Aloe Vera also helps to heal skin and adds shine to the coat.

With frequent use and proper care you can brighten your dog's coat, making them look cleaner and meticulously cared for.

Contains NO sulfates, Parabens, DEA, or Chemical Dyes.  Cruelty-Free - Human Grade.

We recommend you shampoo at least once a week to allow the skin's essential oils to naturally hydrate the coat.

For smooth coats polish the coat with a boar bristle brush between baths to remove excess dander and odour causing sebum.

Concentrated formula - dilutes 10/1 or use as a stronger solution preferred.