{"product_id":"psh-bio-protein-mask","title":"PSH Bio Protein Mask","description":"\u003cp class=\"mb-3 last:mb-0\"\u003eA high-performance, highly concentrated conditioning treatment. Specially formulated for long-haired breeds, it deeply conditions and enhances coat condition, providing a visibly silky and lustrous finish, even between washes. For short-haired coats, it improves texture and density, deeply nourishes, and imparts exceptional shine.\u003c\/p\u003e\n\u003cp class=\"mb-3 last:mb-0\"\u003eKey ingredients include:\u003c\/p\u003e\n\u003cp class=\"mb-3 last:mb-0\"\u003eAn advanced, non-greasy silicone complex for a luxurious silky texture and unparalleled shine.\u003cbr\u003eA potent multi-vitamin and protein complex featuring Biotin (Vitamin B-7), Allantoin, Panthenol, Niacinamide, Pyridoxine, and Hydrolyzed Wheat Protein.\u003cbr\u003eThese ingredients work synergistically to provide essential nutrients to hair roots and follicles, promoting healthy circulation and robust coat growth. They also offer UV protection, helping to prevent colour fade and yellowing caused by sun exposure and environmental factors.\u003c\/p\u003e\n\u003cp class=\"mb-3 last:mb-0\"\u003eThe formula also soothes the skin, aids in detangling and loosening matts, significantly simplifying the brushing process.\u003c\/p\u003e\n\u003cp class=\"mb-3 last:mb-0\"\u003eWhile beneficial for all coat types, it was specifically developed to enhance volume and elasticity in dogs with long or medium-length coats.\u003c\/p\u003e\n\u003cp class=\"mb-3 last:mb-0\"\u003eA gentle, hypoallergenic watermelon fragrance effectively neutralises unpleasant coat odours.\u003c\/p\u003e\n\u003cp class=\"mb-3 last:mb-0\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"mb-3 last:mb-0\"\u003eApply after bathing to damp or towel-dried coats. Can also be used on dry coats. Distribute the BIO PROTEN Mask evenly through the coat in the direction of hair growth, massage gently, and \u003cstrong\u003eDO NOT RINSE\u003c\/strong\u003e. Brush the coat as normal, with or without heat styling (e.g., hairdryer).\u003c\/p\u003e\n\u003cp class=\"mb-3 last:mb-0\"\u003eThe product can be used neat or diluted (1 part BIO PROTEN Mask to 2 parts water).\u003c\/p\u003e\n\u003cp class=\"mb-3 last:mb-0\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"mb-3 last:mb-0\"\u003eAQUA, CYCLOPENTASILOXANE, DIMETHICONOL, PEG\/PPG-18\/18 DIMETHICONE, HYDROLYZED YEAST PROTEIN, BIOTIN, PYRIDOXINE HCL, NIACINAMIDE, GLYCERIN, PANTHENOL, PROPYLENE GLYCOL, ALLANTOIN, POLYQUATERNIUM-7, LAURETH-7, POLYACRYLAMIDE, SOIDUM BENZOATE, PARFUM, C13-14 ISOPARAFFIN, DMDM HYDANTOIN, IODOPROPYNYL BUTYLCARBAMATE, LIMONENE.\u003c\/p\u003e","brand":"PSH","offers":[{"title":"100ml","offer_id":54116231315797,"sku":"76331","price":6.5,"currency_code":"GBP","in_stock":true},{"title":"1 Litre","offer_id":54116231348565,"sku":"76330","price":30.5,"currency_code":"GBP","in_stock":true},{"title":"300ml","offer_id":54116231381333,"sku":"76358","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/6305\/4677\/files\/bioprotein_mc_psh_1l_2023_1__3.jpg?v=1781169793","url":"https:\/\/www.petcetera.co.uk\/products\/psh-bio-protein-mask","provider":"Petcetera Etc","version":"1.0","type":"link"}