{"product_id":"psh-pro-total-white-shampoo","title":"PSH Pro Total White Shampoo","description":"\u003cp\u003ePSH Total White is a professional shampoo formulated for dogs with white and delicate coats. Its professional formulation delivers a brilliant snowy white finish and spectacular shine, even on significantly greyed or yellowed coats. The shampoo's efficacy is rooted in titanium oxide, a powerful whitening agent that restores the coat's natural white colour while preserving its essential moisture, elasticity, and manageability. Consistent application progressively enhances the whitening effect and helps to prevent future yellowing. Gentle cleansing agents effectively remove dirt and grime without stripping the coat's natural hydrolipid layer. Enriched with Aloe Vera and Glycerin, the formula provides deep hydration, imparting softness, elasticity, and a healthy shine to the coat. PSH Total White Shampoo can be used in conjunction with other professional shampoos within the PSH range. This product is formulated without parabens or silicones. Its vegan formula contains no ingredients of animal origin. Concentrate 1:2.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShake well before use.\u003cbr\u003eApply directly to the coat without dilution for heavily soiled or discoloured coats (e.g., 'grayish' tones). Alternatively, dilute with water at a ratio of 1:2 to facilitate even distribution across the entire coat surface.\u003cbr\u003eMay be used in conjunction with other professional PSH shampoos to enhance coat hydration and nourishment.\u003cbr\u003eDistribute evenly, working in the direction of hair growth, and massage gently.\u003cbr\u003eLeave on the coat for 4-5 minutes, then rinse thoroughly until all residue is removed.\u003cbr\u003eA second application is recommended for optimal whitening and coat conditioning results.\u003cbr\u003eKeep out of reach of children.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDeionized Aqua, Sodium Laureth Sulphate, Glycerin, Acrylates Copolymer, Cocamidopropyl Betaine, Parfum, Sodium Chloride, Magnesium Nitrate. Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazoline. Actives: Titanium Oxide 1%, Aloe Berbadensis Leaf Juice 0.5%\u003c\/p\u003e","brand":"PSH","offers":[{"title":"100ml","offer_id":54116230758741,"sku":"76323","price":4.95,"currency_code":"GBP","in_stock":false},{"title":"1 Litre","offer_id":54116230791509,"sku":"76322","price":23.5,"currency_code":"GBP","in_stock":false},{"title":"5 Litres","offer_id":54116230824277,"sku":"76321","price":59.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/6305\/4677\/files\/20250509-dsc_0000-37-edytuj_1.jpg?v=1781169784","url":"https:\/\/www.petcetera.co.uk\/products\/psh-pro-total-white-shampoo","provider":"Petcetera Etc","version":"1.0","type":"link"}